More companies are expanding their e-commerce options to grow their bottom line.
Land’s End Catalog has always been at the forefront e-commerce over the years and after poor financial gains in its last financial report, it’s turning to e-commerce again to improve second quarter.
According to the Wall Street Journal, “for the quarter ended Jan. 29, revenue in the company’s direct business—which includes Internet and catalog sales—fell 5.2% to $409.1 million. Retail revenue dropped 12% to $64.4 million, hurt by an 8.7% decrease in same-store sales and a reduction in the number of Lands’ End shops at Sears.”
By looking to improve its e-commerce, Land’s End is making a move a growing number of retailers are doing to improve hurting sales. We are pleased to share that we plan to have online ordering available in the coming months to better serve our customers.
Wal-Mart Stores, Inc., for example, is focusing more efforts on its website in recent years. Last year, Walmart announced significant investments in its online properties such as e-commerce sites, mobile apps and new direct-to-consumer fulfillment centers in the 10 countries where Wal-Mart operates retail websites.
We at On Time Logistics see this as a natural course of retail as an increasing number of consumers rely on the internet for their shopping experience. What we hope continues to happen, however, is that this movement towards better infrastructure happens throughout the supply chain. It doesn’t matter, for example, if it’s easy to order something online if the delivery system is slow and problematic.
International delivery companies are already overwhelmed due to the increase in e-commerce. We see that companies like ours, a regional 3PL provider, will become increasingly vital to a successful e-commerce supply chain.